Consumers are paying more out-of-pocket for physical therapy than ever before. Many are seeking services without a referral from a physician. Direct access marketing is quickly becoming important
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Word of Mouth Marketing
Word of mouth marketing is critical for growth today. I wrote a post last week on the topic of getting people to talk about you (word of mouth
Why No One is Talking About You
“If your customers are not talking about you, you’re doing something wrong.” I’m seeing a lot of desperate and fearful business owners these days. Everybody seems to be