Gifting to those you LOVE is easy but those you DON’T not so much…AND that’s why you should. Be grateful. Be different. Be better. I used to go to Costco and buy a bunch of generic cards and candies to send to physicians and referral sources. That was a huge mistake! Do NOT go to […]
The Single Greatest Way to the Most Patients Today
There are a lot of ways to generate new patients but there’s only one way to explode your practice that directly leads to independence and freedom. The typical practice sees a patient for 12-14 visits, makes about $800-$1,200, and lets them go (or more likely the patient falls-through-the-cracks). Then they go searching for another soul to feed […]
Mother’s Day Promo Template!
Do not let occasions go by without doing a promo. There’s a reason why successful businesses can’t wait for occasions to come. Here’s a quick and easy template you can use to launch a great promo for Mother’s Day, one of the most popular occasions in the country. It’s called the “Relax & Relief Package” […]
Direct Access Marketing Advice
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Consumers are paying more out-of-pocket for physical therapy than ever before. Many are seeking services without a referral from a physician. Direct access marketing is quickly becoming important to the success of a practice. Are you leveraging it? What is the best way to market directly to the public? Are many practices making mistakes in their efforts? […]
Word of Mouth Marketing
Word of mouth marketing is critical for growth today. I wrote a post last week on the topic of getting people to talk about you (word of mouth marketing) but I believe it deserves more attention. Most practices are so involved with treating and paperwork that they completely neglect the importance of getting patients to talk about them […]