Not everyone’s enjoying being in business right now. And for healthcare practitioners, this is especially true. If you are enjoying it, you’re given a gift. Because enjoyment truly is a
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EP 12: A Unique Way to Inject More Fun and Cash Flow Into Your Practice
In today’s practice environment, we could all use a bit more fun and cash flow in our business. There’s not a lot of ways to do that. Not
Never Give Away “Free” for Free
If you want to reach potential patients directly (direct marketing), an effective strategy is to give away an enticing “Free” item. More and more PT/OT clinics are doing
The Right Company Culture Can Do Wonders for a Clinic…Do You Have One?
Your company’s culture is not much different than an individual’s personality. If someone has a great personality–humorous, easy-going, positive, etc.–they’re much more fun to be around. Team4kids in
This Unusual Trick Gets Me 20-40 More New Patients Every Month
There are over 20 marketing methods to getting more new patients today, and all of them work (if you do them correctly) but I want to share with
The One Focus That Many are Missing
In all my years as a private practice owner, and in all my years as a private practice coach, if there is one thing I have learned is
I Turned Away a Patient and Sadly Regretted It Later
Back in 2001, a middle-aged couple in their 40’s came into my practice. The wife was pushing a wheelchair with her husband sitting in it. He was obese
How to Turn One Patient Into 3
This is an excerpt from one of my advanced trainings I did for PT and OT’s in private practice on how to multiply new patients without spending on
Are You Palatable or Exciting?
PT/OT’s are people pleasers by nature. Studies show that over 83% of us who go into healthcare are very much the same. We share very similar characteristics. (it takes a
This SECRET Piece of Info Can Turn Your Practice Around
Not all practices are independent and free. They may work hard, bring in some patients, make some money, but for some reason they can’t get anywhere. Why? Because success doesn’t