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Table of Contents
What Equipment will I need?
It all depends on your niche. Ask
yourself, "What equipment is essential to offering
my niche service?" You want to choose those things
you know you will get maximum use. A rule of thumb
is to get those things which no one else seems to
have in your area! Add to it products and resources
relating to your niche service and you are on
your way to success! It may take you some time to
research and find these specialty products but
it will be well worth it. You'll eventually become
well known for being the expert
on a certain topic or condition. This is how you
start to build a business generating
reputation.
During this section we'll focus on clinical
equipment only. Billing equipment and office
furniture needs will be covered later in sections
(7a and 7b respectively).
In order to
tackle the project of choosing the right equipment
you should first know some general principles
on what not to do when purchasing equipment.
-
Don't
buy haphazardly.
-
Don't
let the sales rep talk you into buying
things not in your plan.
-
Don't
buy everything new.
-
Don't
buy too much initially.
Once you have
carved out a niche the job of choosing the best
equipment for your practice becomes easy. If you
are straddling the fence you may want to come back
to this section later.
Let's break
down your equipment needs into 4
different categories (1) Testing (2) Procedural
(3) Exercise and (4) Modality.
Testing
The more highly
sophisticated your evaluation equipment the
better. Think state-of-the-art, latest and
greatest! Get those things that no one else has
in your area! Regularly sending objective
evaluation reports will earn you a higher regard
from all your referral sources, physicians and
attorneys.
Procedural
When
designing your options on procedural equipment
don't hold back. Think again state-of-the-art,
latest and greatest! Be prepared to market and
advertise to the entire community and potential
referral sources about your great resources!
You will include pictures of your equipment in
your newsletter, facility sheet, programs and
services sheet, etc. List of some examples:
Exercise
Ask
yourself, "What type of exercise equipment (if
any) will I need for my niche service?"
Remember the success principle, "Stay simple,
focused and automated"? In our arsenal of
exercises many do not require fancy machines and
equipment! If you are specializing in knee and
sports injuries you will need a Kincom or Biodex
etceterra along with many pieces of gym
equipment but usually you can get by initially
with minimal requirements here.
The rack
Mat table
Modality
No matter
what your niche service you will most likely
need some modality pieces of equipment. Here's
a sample list to give you ideas.
Equipment depreciates the
instant you open the box so buying
good used equipment
can be very wise when on a limited budget. Find a
good balance between being frugal and yet still
representing yourself professionally through your
equipment resources (which is ultimately an
extension of you).
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Where do I get my
equipment?
You have
many options when acquiring equipment. You can use
traditional medical equipment vendors to buying used
equipment off of ebay. Just make sure the piece of
equipment you purchase is necessary and pertinent to
your niche/specialty.
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Key to Success
Get
the most exciting and revolutionary piece of
equipment available. Stand out from the crowd by
offering something no one else has. The
830laser
is exactly that.
Plan
your needed equipment with your niche in mind and
take advantage of the current low interest prime
rates by leasing your equipment.
Contact
IndeFree for the best leasing program.
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Important Reminder
It doesn't
matter how special and state-of-the-art your
equipment is if no one knows you have them. Make
sure to create a programs and facility sheet with
pictures and send them out to all your potential
referral sources! Mention them in your newsletter to
the community as well.
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Big mistake made by most beginners!
Most
beginners make the mistake of purchasing a host of
generic equipment while offering generalized
services and every time a new diagnosis comes in
they realize the need for more equipment (or supply)
they don't have. It doesn't take long before a lot
of money is spent on equipment that don't bring a
good return for the investment. You shouldn't
spend a lot of money until you know what type of
patients you enjoy treating and have the best
success with. Carve a niche and specify the patient
population you'll serve first.
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Resource Links
*IndeFree Recommended
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I spent over $30,000 on another
practice management seminar and
I wish I met James before I made that $30,000 mistake!
