|
I. Startup
mistakes |
Commercial
leasing mistakes |
|
|
Overspending on
the wrong things |
|
|
Bad
location |
|
|
No exciting
identity to market/adv |
|
|
No exciting
programs or elective services |
|
|
Poor public
relation techniques and making the wrong "first impression" |
|
|
Inadequate
forms and documents |
|
II. Fielding
Phone Call mistakes |
Not knowing how
to "convert" prospects into patients |
|
|
Poor
"activation" skills that lead to high "No-shows and
cancellations" |
|
|
No formal
training |
|
III. Scheduling mistakes |
Having too many
appointment slots available |
|
|
Disbursing
patient appointments across the schedule |
|
|
Not addressing
patient financial responsibilities correctly
|
|
IV. Patient
Intake mistakes |
Poor setup
of the front desk environment |
| |
Wrong/stolen forms |
| |
No scripts |
|
V. Billing mistakes
|
Not
understanding coding, modifiers, and billing |
| |
Incorrect
fee setting |
| |
Poor tools
and forms |
| |
Trying to get
on every plan |
|
VI. Collection mistakes
|
Low cash flow
|
| |
Poor
patient portion collections |
| |
Long wait
for insurance payments |
|
VII.
Marketing & Advertising |
Going
door-to-door |
| |
No
strategic plan |
| |
Poor
understanding of all payer channels |
| |
Wrong
referral pads and ads |
|
and much, much
more... |
